top of page





This open house was a historic occasion for Ford to announce its renewed commitment to the city of Detroit with the purchase and future renovation of Michigan Central Station. The public was invited to celebrate and tour the interior of this iconic piece of architecture. This event was the first time the building had been open to the public in over 30 years. We collaborate with producer Red Paper Heart to concepted and designed the interior experience and museum gallery area. 


We designed the interior of the entire space using a scaffolding based design language to signify the excitement of the beginning of a construction project and to not hide the true beauty of this building. Visitors can explore the gallery which chronicles life and culture in Detroit, that was also interpreted with historically matching shot of the station to parallel the social barometer that the building had become for Detroit. Beginning with the station's grand opening. to the time of war. to its far from grace, and now at its rebirth.



Zander Brimijoin - Creative Director
Daniel Scheibel - Technology Director
Lisa Walters - Executive Producer

DE-YAN - Industrial Design
Neely Lisk - Producer
Greg Schomburg - Lead Developer
Donald Richardson - Sr Developer
Shuvashis Das - Developer
James Ramirez - Art Director
Nathan Punwar - Video Editor
Ohrenkunst - Sound Design
Bluewater AV - AV production
Wild Free Studios - Photo and Video Footage
Britten - Print Production and Fabrication


NEW YORK TIMES, Ford Aims to Revive a Detroit Train Station and Itself, 2018

bottom of page