Tommy Hilfiger Fall 2018 is an event that fused fashion with an innovative twist on the traditional runway show. The event builds on the brand’s Fall 2018 global campaign that celebrates the leaders of now as the icons of tomorrow.
The event’s concept reflects Tommy Hilfiger’s focus on the Asia Pacific, its highest growth potential market, and commitment to bring the brand to new cities and audiences around the world. The classic catwalk was transformed into a dynamic water screen projection of virtual models wearing the Fall 2018 collections. Guests also enjoyed surprising and engaging consumer activations for a full immersion into the world of TOMMY HILFIGER.